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Carrom 2.08 ROAS, purchases up 61.8%

Channel
Meta ads
Business
Games
Starting point
Already running
Before0.6 to 1.0 ROAS, losing money
After2.08 ROAS, $73.85 per purchase
  1. 01

    Where they were

    Carrom was at an unprofitable 0.6 to 1.0 ROAS. Each purchase cost $200 to $267.

  2. 02

    What we changed

    We used Cost Cap bidding and nostalgic creative angles.

  3. 03

    What happened

    ROAS reached 2.08. Purchases grew 61.8% and cost per purchase fell to $73.85.

More results

Meta ads

Watches

WoodWatch

€1,600,000 revenue at 2.03 ROAS

Before: 1.8 ROAS at €215,000 a month

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Meta ads

Art and home decor

Statements2000

$711,421 at 8.62 ROAS

Before: Needed 6 to 8 ROAS on $3,000 to $4,000

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Meta ads

Apparel

YAHMO

€222,355 at 2.9 ROAS

Before: Selling only in Berlin

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