All case studies
John Hanly 3.70 ROAS, up 219%

- Channel
- Meta ads
- Business
- Fashion
- Starting point
- Already running
Before1.16 ROAS in the off-season
After3.70 ROAS
- 01
Where they were
John Hanly was stuck at an unprofitable 1.16 ROAS in the off-season. 80% of their products were for winter.
- 02
What we changed
We pivoted to baby blankets. We retargeted with a frequency of 6 or more touches.
- 03
What happened
ROAS reached 3.70, a 219% improvement.
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